Sports sponsorship by alcohol companies impacts children
Alcohol sponsorship of sport is very effective.
Children absorb sports sponsorship messages. Australian research found 75% of children aged 5 to 12 years were able to correctly match at least one sport with its relevant sponsor.
As an example of the extent of alcohol sponsorship of sport, the 2012 State of Origin three-game series TV broadcast featured 4062 alcohol ads, totalling 199 minutes.
Ads were in the form of commentary, electronic banners around the stadium, painted logos on the field, run-through banners, team uniforms, logos in the dressing rooms, scoreboard ads and ‘pop up’ ads during game play.
Check out the Take Action section for ideas of what you can do if this concerns you!