Report glorification of drunkenness in the media
If you see or hear harmful drinking or drunkenness glorified in the media, contact the media outlet to remind them that the way they portray alcohol use has a role in normalising and glorifying harmful alcohol use.
Note the time/day, presenter/writer, and nature of the complaint.
If it was on the radio, contact the radio station. Try to capture the approximate time the comments were made and who made them. Let the radio station know the details and that you are concerned about their comments.
If it was in a newspaper, you could write a letter to the Editor. Check out our tips on writing letters to the Editor here.
Find out if the media outlet has a policy outlining how alcohol and drunkenness will be portrayed. If they don’t have one, encourage them to develop one.
Remember that inappropriate reporting will usually be accidental or speedily written, so try to couch your comments positively to give yourself the best chance of being heard.