Happy 21st birthday ABAC: Here's twenty-one times you've been labelled a failure04 Jul 2019
This week marks the 21st birthday of the Alcohol Beverage Advertising Code (ABAC). That’s 21 years of alcohol marketing being self-regulated by the alcohol and advertising industries in Australia. Enough time, you would think, for ABAC to grow up and develop into a system that effectively protects children and young people from exposure to alcohol marketing.
Unfortunately, the evidence demonstrates this is not the case. As a 21st birthday present to ABAC, we’ve compiled a list of 21 times researchers, independent inquiries, or government reviews found the system to be ineffective.