Can we change the drinking culture? It all seems too hard.
We know a lot about what influences the way we drink. This evidence also points to what needs to change to better support young people to delay drinking and to support adults to drink within low risk levels.
Changing the drinking culture requires action in a range of areas, including changes to the way alcohol is made available, how alcohol is promoted, and education programs for young people, parents and the broader community.
Changing the drinking culture won’t happen overnight, but action in these key areas will both prevent alcohol-related harm now and contribute to the longer term goal of changing the drinking culture.
The decline of smoking is a good example of what’s possible. Not that long ago, many Australians smoked; smoking was allowed on planes, in restaurants and in the office; cigarette companies sponsored sporting teams and cigarette ads were on TV and in magazines. Through continued action over time and a broad approach that included both education and regulation, attitudes towards smoking have changed dramatically and so has the number of people who smoke.
There are many things you can do to work towards changing our drinking culture. Visit the Take Action section for ideas.