Alcohol ads are everywhere!
Alcohol ads seem to be in more and more places, including on:
- At the cinema
- In magazines and newspapers
- Billboards, bus shelters and on public transport
- Online – social media, mobile phones (including apps) and websites
- Sponsorship of sport and music events
- Branded merchandise
- Point-of-sale promotions – free gifts with purchase and competitions
- Product placement in movies and music videos.
We bet you too would have seen alcohol ads on at least some of these.
Over 94% of Australian students aged 12 to 17 report having seen alcohol ads on TV. Many have also seen alcohol ads in magazines, newspapers, on the internet, on billboards and posters, and in bottleshops, bars and pubs.
Half of all alcohol ads aired on Australian TV appear during children’s popular viewing times (e.g. during sport) and one in ten beverage ads is for alcohol.
The reason for this is that in Australia, alcohol ads are regulated by a voluntary code run by the alcohol and advertising industries. As you can see, this system of self-regulation has consistently failed to protect young people from seeing alcohol ads and promotion.
Exposure to alcohol ads influences young people's beliefs and attitudes about drinking, and increases the likelihood that they will start to use alcohol and will drink more if they are already using alcohol.